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Carpe

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Director of Marketing

Santa Barbara, CA · Remote considered

All open roles

About Carpe and this Role

At Carpe, we build AI-native products for P&C insurers that turn complex information into clearer insights, smarter workflows, and better decisions. Our team brings deep industry expertise, so we build for the way carriers operate and help them make a greater impact in protecting the people and businesses they serve.

AI shows up in everything Carpe does:

1. We build AI-Native products that were impossible to build before the frontier models.

2. We build our products with AI-Native Engineering.

3. Our whole team builds with AI, whatever their role. Marketing included.

For this role, all three matter. You’ll tell the story of AI built into our products to insurance buyers who need to trust it, and you’ll use AI across your own work to do it. Just as important, you’ll have the judgment to know when AI makes the work better and when human insight must lead.

As Director of Marketing, you’ll lead a small team of three (including you) to build on our marketing foundation and expand what our marketing team can accomplish with AI. You’ll own a full channel mix, from events and account-based programs to the website, digital, PR, and social, and decide where to invest based on what actually drives the pipeline. You’ll work directly with our COO and CEO, and on a team this small, your work has a direct impact on Carpe’s success.

Responsibilities

  • Shape and execute the marketing strategy. Build on our existing foundation, execute our cross-product plan, and bring input and improvement as priorities evolve. Triage incoming requests, decide what ships and what doesn’t, and make trade-offs explicit. Keep marketing and product strategy aligned across the portfolio.
  • Drive pipeline across channels. Own campaigns end-to-end and the mix across our website, SEO and digital advertising, trade shows, product marketing, PR, social, BDR, and partnerships. Measure what’s working and put resources behind it.
  • Own the numbers. Be accountable for the marketing budget, marketing-sourced pipeline targets, and the metrics that show whether our efforts are paying off.
  • Team leadership. Manage and develop a small marketing team that includes a graphic designer and an event manager who also manages our 3rd-party business development reps. You are responsible for coaching and growing the marketing team.
  • Manage agency partners. Includes PR, media, and editorial, with clear briefs, scope, and approvals.
  • Own the website as a business asset. Decide what goes live, keep product pages buyer-focused, and drive SEO and GEO.
  • Own & Build AI-powered marketing workflows. You’ll inherit live automations and an AI execution agent, and you’ll be responsible for fixing, improving, and extending them. Design, implement, and improve repeatable workflows for research, content production, sales enablement, and campaign iteration.
  • Own the content engine. Set the editorial calendar, voice, and quality bar, and approve what goes out across product, web, social, and thought leadership. Write and edit content using AI throughout. Collaborate across Product, design, and agency partners so the content generates leads and supports consultative selling.
  • Product marketing. Own and refine the messaging framework across the portfolio, and partner with product leaders to turn complex product capabilities into clear value propositions, use cases, and credible differentiation. Own competitive positioning and final approval of every public claim.
  • Enable the sales team. Create and direct the production of decks, product explainers, demo materials, and all sales materials, review custom materials before they reach buyers, and pass qualified leads to Sales.

Skills & Experience

  • Hands-on AI implementation. You’ve personally built and used AI-powered marketing workflows in real work. You can walk us through the problem, tools, inputs, workflow, your contribution, output, and results. You know where AI makes the work better and where human expertise and review have to lead, especially on research and thought leadership.
  • Complex B2B marketing. A demonstrated ability to understand complex products and turn technical information into clear, compelling buyer stories.
  • Insurance or Insurtech experience. Nice but not required. Relevant experience in data, analytics, enterprise software, or another complex B2B market may transfer well.
  • Pipeline and channel experience. A track record of generating marketing-sourced pipelines across a mix of channels and managing a budget to get there.
  • Enterprise sales enablement. Experience creating materials for long, multi-stakeholder sales processes and working closely with sales teams to improve their usefulness.
  • Account-based marketing. Experience running account-based programs in a relationship-driven market, partnering with Sales to map accounts, build support beyond the decision maker, and turn smaller, purposeful interactions into pipeline.
  • Execution and adaptability. Evidence of finishing projects, managing competing priorities, and moving between products or audiences without sacrificing accuracy.
  • Leadership. Experience managing and leading marketing professionals.
  • Collaboration. You build strong working relationships with Sales, Product, and leadership, and you pull marketing into the conversation early, before products launch and before deals close. You give and take direct feedback, share credit, and make the people around you better at their jobs.

Why Carpe?

  • Your work shows up fast. At our size, what you build reaches customers quickly, and you quickly make an impact
  • Growth: We have a clear growth framework with defined levels and competencies, so you always know what's expected and what "next" looks like.
  • Collaboration: Work with teams in sales, marketing, engineering, product, and customer success.
  • We Live our Values: Be Bold, Be Creative - Lead with Empathy - Act Like an Owner
  • Flexible working hours and flexible vacation policy
  • 100% Carpe-paid health, dental, and life insurance (Additional benefits at Employee cost)
  • Full-time permanent positions are eligible for the Carpe Data Bonus Plan.
  • 401k with company matching

Location

We are headquartered in Santa Barbara, CA, and are open to filling this role remotely.

Salary Range

$155,000 - 180,000. The actual compensation for this role will be determined by a variety of factors, including but not limited to the candidate’s skills, education, experience, and internal equity.

To apply for this role, send your resume and a brief statement about your candidacy to our People team.

Apply for this Role