For almost 20 years, Jennifer St. James has been involved in the marketing and communications field, from graphic design and magazine publishing to corporate blogging and brand journalism. Before starting with Carpe Data in 2017, Jennifer was the Director of Marketing and Communications for the Scholarship Foundation of Santa Barbara. Prior to the Scholarship Foundation, Jennifer owned Either/Or Media for more than nine years, providing marketing services for SMEs, as well as working as a marketing specialist and brand journalist in the U.S. and the U.K. for over 12 years. Her clients included companies as small as local insurance agencies and as large as Epson America and the Viceroy Hotel Group. Jennifer earned her BA in English from the College of Creative Studies, a masters-style program at UC Santa Barbara, and an MA in Literature, Culture, and Modernity at the University of London, Queen Mary & Westfield.